Nutrivity is a fast-growing nutrition, fitness and lifestyle consultancy company offering an overall health and nutrition consultation to its clients. Our mission was to revamp their old website with a new design direction and added functionalities

Our first and foremost objective was to create an online presence of the brand. The immediate priority was a website that encompasses the business details of the entity. This included creating a brand guideline and design direction for the company, which would, in turn, determine how the brand is perceived by the audience. The design, copy style as well as the user interface was a part of the job. We then worked extensively with the client to understand their requirements in detail and accordingly plan the content distribution, functionalities, UI/UX and appropriate technology stack for development.

The website was launched in August 2018. The colour palette of the website was decided taking a cue from the company logo. The design was minimalist, warm, but light with vectors associating different aspects of health and nutrition. The verbal language was specifically done in a friendly manner to build a connection with a reader. The idea was to achieve a feeling of talking to a friend, who would understand your requirements at a personal level. Having said so, we made sure that the company came across as a credible source of nutritional consultation. This was achieved by invaluable information about nutrition, diet and overall wellness through easy infographics. The copy was also SEO optimised with extensive research on the industry-specific keywords and phrases. The user interface, which is also something we had developed from scratch, was kept as easy as possible.

We made it a point to launch the nutrivity website with 100% SEO hygiene to make sure that it is optimally indexed and ranked for the relevant keywords. Since the online presence of the brand was new, it was important to keep updating the website with every progress. From media coverage of the brand to every update on the progress in the number of clients enrolled, referrals, seminars and blogs, everything was constantly updated until the end of the maintenance contract.