When we started working on Italica Furniture, it was already a trusted brand of more than 25 years with a strong distribution over the north-western belt in India.

While they had grown their product portfolio and distribution network consistently and sustainably over the last couple of decades, their online presence and brand communications were limited to print media and were not fully optimized. Our mission was to build and grow all of their digital properties and monetize them. Also, to tap into the other regions of the country apart from Northern and Western parts of India. We were commissioned with the task of establishing their e-commerce marketplace presence and exponentially growing their digital sales. We devised a 360 degree digital marketing strategy to establish an impactful and relevant brand communications and design an effective conversion funnel to drive sales through e-commerce marketplaces.

We took over Italica’s digital properties in May 2017 and over the course of the following months, we built Italica’s social media presence with consistent and relatable posts. We introduced infographic visuals of the brand, hypercurrent commentary with brand integration as well as snackable video content that brought the brand into the limelight on social media. While this was in process, we set up Italica’s e-commerce platforms with Amazon, Pepperfry and Industrybuying to give Italica a PAN India POS for business and domestic customers.

With the growing social media presence and e-commerce turnover of Italica, we delivered an ROI of 10X over the course of 2 years. Online campaigns were fuelled by innovative contests that involved the consumers, and posts were designed inspired by trending social media templates. Currently, we’re working on a complete makeover of the brand identity and website to roll out a massive marketing campaign that turns this truly Indian brand into a household name in the country.